Monday, February 18, 2008
Biotider: going out with a Bang!
Previously on "Inside the Mind of Mr O.", I asked the question: if an enterprising business falls in a near-total monopoly, does it make a sound?
The answer is hell yes! After SF decided to discontinue our server access to them, we decided to send out a carefully crafted press release to our associates and friends in the business, as well as several newspapers. The response was overwhelming; twice we made the frontpage of the online edition of Svenska Dagbladet, the #2 newspaper in Sweden, with a total of three articles and one blog; an editorial by Peter Wolodarski in the print edition of Dagens Nyheter (#1 newspaper in Sweden); plenty of blogs, chief among which was our good friend Daniel at Bloggywood, and many, many emails that really cheered for us and admonished us to continue the good fight.
So yes, we made a resounding impact, generating a lot of support and encouragement for us and bombarding SF with badwill. That is a comfort I suppose - but the fact remains, that as long as SF holds a monopoly, they can afford not to care. They can wait out this storm of bad press until it blows over and continue on with their backwards business practice.
And no matter how hard we work(ed) on it, Biotider was still a side project by three highly motivated guys with other (real) careers to consider. How much time and effort can we keep sinking into a project that cannot work as long as SF remain stubborn in being the sole proprietors of their marketing information?